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Internet had been an important service since the arrival of the information technology. Fortunately, there are lots of marketing plans, which help an online marketer to strengthen more traffic to their Internet sites and one of them is e-mail marketing.

“Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to: * Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business. ....”

Email marketing is a potent advertising tool helpful for both small as well as medium organizational systems. The main benefits of email marketing include enhancement in sales conversion, generate repeat sales, up-sell and cross-sell products and services, gain priceless feedback from visitors and drive web users to make offline purchases. Some of the additional benefits linked to email marketing are as follows: -

- Currently, several people apprize the strength of email marketing, which is an online business to endorse goods and services by sending emails straightly to the customers. The main purpose of email marketing is to get to target audience at once and it is also supportive in facilitating contact and rapport with clients.

- As compared to previous methods, email marketing is much quicker, personal, influencing and cost-efficient. The cost cuts and timelines linked with email marketing let business organizations to stay in touch with customers more frequently.

- Email marketing is more effective as compared to direct mail or online banner advertising. It permits business groups to build faithfulness among buyer in addition to resellers, bringing out new customers, and to hold sales in an efficient manner.

- It allows marketers or promoters to present immediate information, check response to know the total number of recipients who opened the message and clicked its links.

- It is very easy to use. An analysis by Inverse Network Technology shows that 91% of email messages reach their destination in just 5 minutes, 5% in 30 minutes, 1% in 60 minutes and 3% in 12 hours.
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